And the winner is … “Seekler”


Over the last 3 weeks, a lot of time and energy went into our product name. We have written about the pains of naming a lot previously, but I think this round was even tougher for us. I think a quick rundown of some of the naming stats will help illustrate our effort.

  • 9 page long wiki entry on possible product names
  • 300ish possible names created
  • 1 domain suggestion service tried ( – I will describe our experience in a later post)
  • 14 names researched for trademarks and existing usage
  • Countless hours trying names at Instant Domain Search
  • 2 spam mailings to all our friends for name feedback (thanks a million, everyone!)
  • 6 domains purchased

After all of that, we can officially unveil our product name – Seekler. If you don’t know what we’re doing exactly, that name probably won’t make much sense to you. Give us just a little more time – we’ll be explaining it all in the next few weeks, so watch this space and


One Response to “And the winner is … “Seekler””

  1. Dina Says:

    I never got any spam mailing requesting feedback from friends. Perhaps your judgment is hindered as one would think the counsel of a marketing professional would be valued.

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