Archive for the ‘ News’ Category

Seekler’s top 10 reviewers

February 5, 2008

Seekler added the ability to add full reviews to items you rank awhile ago. Only recently have we been showing off this feature, and making it obvious to the users. It has been popular for users to read reviews about the items ranked on our lists. So as a little thank you to our users that have started adding reviews, I present the top ten users with the most reviews on Seekler.

  1. dan
  2. ben
  3. michaelwong38
  4. peter
  5. vacelts
  6. DomFilosa
  7. galactic_dev
  8. drew.klein
  9. nicole
  10. Jezebel

Congratulations, and thanks for your time and reviews, keep up the good work.


Creating Super Bowl Lists in Real Time at

February 3, 2008

Today we’re trying something new at Seekler – we’re creating a list of the best Super Bowl commercials of 2008 in real-time while we’re watching the game. If you want, feel free to join us and create your own list of favorite commercials as you watch the big game!
We’ve also got a list of the best Super Bowl commercials of all time that you can vote on as well. Check it out!

Good news for Seekler

January 22, 2008

We have always known that consumer opinions about products and services was an interesting and profitable area to be in. For example, according to some recent statistics in Entrepreneur magazine*:
“62% of shoppers read consumer-written product reviews online.
80%+ say their purchase decisions have been directly influenced by reviews.
70% of shoppers share product reviews with their friends, family, or colleagues.
18% of consumers say they look for more product information online or in other locations in addition to on the product’s packaging.”
Since Seekler’s community-built lists provide an incredibly easy way for shoppers to find and share their opinions about products, this means that
62% of shoppers could be looking at Seekler lists.
80%+ could have their purchase decisions influenced by Seekler lists.
70% of shoppers could be sharing their lists with friends, family, and the whole Seekler community.
18% of consumers could find product information at Seekler.
We know that’s we’re a tad bit optimistic, but it just goes to show how many people are using existing review sites and could find new products and services more quickly and easily by using Seekler.
*February 2008 issue, page 26, source of stats not cited

A new Seekler niche: video games

January 17, 2008

We had some great successes last week promoting our list of the most anticipated movies of 2008, but as that traffic dies down – we’re looking to promote one of our fastest-growing niches: video games. Seekler has a great list of the best video games of all time as well as a list of the best free computer games.
But my favorite is definitely our list of the best online flash games. If you are looking to ease your boredom at work or school, definitely check this list out. But be warned – I unintentionally spent over three hours last night playing these games. Some of them are very, very addictive!

Seekler beta: exciting first week & more press

January 14, 2008

Just a few quick announcements:
Last week was a great one for Seekler. Just a few days after we launched our beta, we got an incoming link from’s showbiz section, which brought us a ton of new visitors. Sorry if the site slowed down a bit – we’ll be addressing that this week.
Secondly, Seekler got another nice post at Mashable. Thanks, Kristen!

Seekler (beta) launches!

January 7, 2008

After many months of hard work, we’re proud to unveil the beta version of Seekler. We’ve added lots of features since we released our alpha version, but the most important one is that as of today, user registration is completely open to everyone!
We’ve only gotten this far because of our amazing alpha users and we will continue to be dependent on the support of users like you. If you can, doing any of the following would help us out immensely:
1. Use Seekler! Seekler will be able to attract more users as there is more and more useful data on the site. Making a new list or adding to an existing list would be a huge help. Also, you can add reviews to items on your existing lists to give them more depth.
2. Give us feedback! Seekler is far from finished, but we will continue to need your help to improve it. What features do you wish we had? What tasks are painful to complete? What lists do you wish we had?
3. Tell your friends! If you’ve been waiting to tell your friends about Seekler because it wasn’t easy to create an account, wait no more. Anyone can easily create an account and start making lists.
4. Link to us! Incoming links will help us get traffic and improve our position on search engines like Google. If you have a website, a blog, or even a MySpace of Facebook profile, and incoming link to Seekler would be very much appreciated. You can link directly to or to a list that interests you. If you’re into movies, a link to our “Anticipated Movies of 2008” list would really help us out since we’re currently trying to promote that list.

One Good Niche: Most Anticipated Movies in 2008

December 20, 2007

Recently we wrote about our efforts to find some good niches for Seekler. Our theory is that if we can get a lot of great content in a few key areas, that will get a lot of visitors to our site – and hopefully, they’ll start using it for other niches as well.
We’ve recently found our first really successful niche – Most Anticipated Movies in 2008. We’re in the first few results on Google for search terms related to anticipate d movies, and as a result, a lot of traffic is coming for this list. We’ve added a lot of content to the list to make it really useful, including links to trailers, descriptions, and tags.
Another things we’ve done is add to the ability to attach your own review to an item. Instead of just ranking the items in order, you can also explain why you placed a certain item at the rank you did. Not all lists have reviews (it’s such a new feature), but the Anticipated Movies in 2008 list does – for instance, here are the reviews for my personally most-anticipated movie, The Dark Knight.
Hopefully our strategy of aggressively targeting niches pays off. What other niches would you like to see Seekler target?

Seekler List Widget

December 4, 2007

One way we think Seekler can be useful is for interacting with readers on a website. Publishing a list on a blog is a common post. The comments on published lists are commonly suggestions for other things to add to the list, or the commenter’s own ordering of the list. Trying to read through all the comments and combine them mentally is pretty hard. If you create lists on your blog with the Seekler widget, not only do you have a nice looking list, you also have a way to collect feedback from your readers in a useful way. For instance compare, Most Wanted Guitar Hero 3 songs with a blog post on that topic. Below I have included my list of Seekler feature requests, you can also check out what the community is requesting. Feel free to contribute to the list.

The widget shown above is our first test of a widget that will show one specific list. We also have a widget that will show all lists by a specific user.

Take some time to check these widgets out and give us some feedback so we can improve them and make them ready for release for all of our users.

Seeking Our Niche

November 21, 2007

We originally built Seekler with a few key niches in mind, including comic books, programming resources, and movies. We have kept Seekler fairly general hoping that it could serve a large range of areas. As we have approached launch we have discussed many niches we thought we could target with Seekler, but we didn’t write down or fully develop our thoughts. We knew that we couldn’t try to attack all of our niches at once and that some would be a better fit initially. We also knew that some niches were already well-served by existing sites like Amazon.
After a few of our Seekler pitches didn’t go as well as we would have hoped, we realized the example niches we used heavily affected how people thought about that site. Sometimes coming up with the examples on the spot didn’t lead our conversation in the right direction. We realized we needed to spend some time and reflect on which niches Seekler could be perfect for and which were not as good. After working on our niche list, we started seeing patterns and discovering new niches we think Seekler could serve. Figuring this out has been incredibly valuable, helping us focus our development.
To help us focus in on the best niches we created a graph like so:
We then started placing our ideas along the graph until patterns began to emerge. It forced us to realize some of the topics we thought we could serve were actually bad matches, while other topics we never considered were well-suited for Seekler. The resulting graph can be seen below.
One pattern we noticed is that Seekler is not good at niches that require professional reviewers. We previously used digital cameras as an example for a good product people could use Seekler to narrow their choices down and then find in-depth reviews. It turns out the using the community review process for digital cameras really makes no sense. We allow a large community to build up opinions by offering lists in order of best to worst. The average consumer only buys one camera every few years, how could they rate their 10 best digital cameras every year? Only professional review groups can get full collections of cars, cameras, and other more expensive or rare items. These are a bad fit for our community review process, and well served by professional reviews which often fully review the entire market of items.
Seekler is excellent at products that people buy or use regularly and cost little to no money. The average person goes through a lot of music, books, comics, and games, for example. So it is easy for a comic fan to list his favorite Marvel comics. These niches are a better fit for the Seekler community and actually harder for expert reviewers to cover, as they can’t expect to have in-depth reviews across the entire space. Another reason community reviews can be useful is that in some cases, the opinion of experts isn’t as important as much as say the opinion of your friends, people your age, or of a diverse community in general. There are many areas where the long tail of reviews is often poorly served, while there are clearly many fans that exist with valuable opinions on often overlooked niches. For instance I think Seekler will reach a collection of the top 100 punk songs far before Rolling Stone will ever create that list.
In some ways we see the community review process as complimentary to in-depth reviews. While topics like punk music the opinion of the community may be enough to warrant a purchase. There are other cases where the user still may want in-depth reviews, after narrowing down your choices. We think the community review process can help you quickly narrow down the list of comics or anything you’re interested in faster than trying to read a huge collection of expert reviews. In this case while the user still may really be interested in in-depth reviews that get into the details of a comic, Seekler can still help them find interesting new comics which they can then follow up on.
Just learning these concepts about Seekler was important, as it helped us to improve our pitch. It also helped us realize some of the features we had planned were more important than others. Taking a step back from our code, after months of programming, and thinking more about the problem we are trying to solve gave us a better focus on our problem and a better understanding of our users. We don’t think we have found all of the best niches to initially focus on, but we have a better understanding where we should begin. If you have any suggestions, we are all ears as we are hoping our initial users will also help lead the direction of the site, by suggesting niches for Seekler to target.

Seekler alpha press coverage

October 30, 2007

Seekler is in the web news again with Mashable’s Seekler preview write up. Overall it sounds like pretty good first impressions. The comments are a little weird as they are giving out prizes for troll week in a Halloween theme. It is nice to see some links and interest popping up on the web as we start to reveal more of Seekler.